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Recognise dark patterns - shop safely and stay in control

We’re all looking for ways to shop smarter, and the last thing anyone needs are tricks that push us to spend more or hand over unnecessary personal data.

Dark patterns are tactics some businesses use to nudge, manipulate or trick you into spending more than you planned or sharing information you don’t need to provide. You’re most likely to come across these tactics when using digital channels like online platforms, shopping websites and apps.

Here, we’ll highlight some common dark patterns to help you recognise them when shopping online.