Your First Steps – baby product safety resource

Preparing for the arrival of your baby can be an exciting time, but it can be difficult for parents and carers to know what is really important when choosing products for your baby.

Today, the Australian Competition and Consumer Commission (ACCC) launched Your First Steps, an initiative designed to help guide parents and carers as they take their first steps on their journey to bringing up a safe, happy baby. The initiative forms part of the ACCC’s work in prioritising consumer product safety issues affecting babies and young children.

Your First Steps, includes a dedicated website,, where parents can go to find important information to help them choose safe products, and importantly, use products safely.

Your First Steps is an easy-to-understand resource which includes engaging videos and handy checklists. It covers everything parents need to know about product safety when playing, moving, sleeping, soothing, bathing and changing, before birth and in the first 6 months of a baby’s life.

Keep up to date with product safety information

Visit to take ‘Your First Steps’ when it comes to choosing and using safe products for your little one, and make sure you share this website with other parents and carers in your life.

If you come across an unsafe product in your home, be sure to report it to the ACCC.