Australian consumer protection agencies, including Northern Territory Consumer Affairs are advising retailers to ensure that their pricing claims are not misleading to their customers.

Retailers who advertise discounted goods with ‘was/now’ pricing will be targeted by Northern Territory Consumer Affairs as part of a nationwide compliance operation.

The Commissioner Gary Clements, said retailers will be called upon to substantiate their claims about discounts in was/now advertising.

“Was/now pricing, also known as ‘strike through’ or ‘two-price’ advertising is where a business advertises that a product was a certain price but is now on sale for a discounted price,” Mr Clements said.

More Information here.